Deepa Pillai
Management and Marketing
Associate Professor, Ph.D.
Office:
CBT 108
Phone:
(773) 442-6124
Email:
d-pillai@neiu.edu
Office Hours:
Tuesdays and Thursdays: 5:00-7:00 pm, 8:20-8:50 pm
MKTG 350 Principles of Marketing
MKTG 352 Advertising
MKTG 351 Consumer Behavior
Research Interests
Product Placement, Price Discounting
Education
Ph.D., Southern Illinois University, Carbondale
Selected Publications
• Coker, Kesha, Deepa Pillai, and Siva K Balasubramanian (2010), “Delay-Discounting Rewards from Consumer Sales Promotions” Journal of Product & Brand Management, 19(7), 487-495.
•&Բ;Unni, Ramaprasad, Douglas Tseng, and Deepa Pillai (2010), "Context specificity in use of price information sources," Journal of Consumer Marketing, 27 (3), 243-250.
•&Բ;Pillai, Deepa, Siva K. Balasubramanian, and Shabnam H.A. Zanjani (2014), “The Effect of Individual Level Variables on the Effectiveness of Brand Placements,” Innovative Marketing, 10(4).
•&Բ;Balasubramanian, Siva K., Hemant Patwardhan, Deepa Pillai, and Kesha K. Coker (2014), "Modeling Attitude Constructs in Movie Product Placements," Journal of Product & Brand Management, 23 (7), 516-31.
•&Բ;Sabour, Nadia I., Deepa Pillai, Giacomo Gistri, and Siva K. Balasubramanian (2015), "Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States," International Journal of Advertising, 1-26.
•&Բ;Zanjani, Shabnam, Kwong Chan and Deepa Pillai (2016), “Internationalization factors and years of firms export performance: Does it matter when a born global was born?” Journal of International Marketing and Exporting 20(1).
•&Բ;Balasubramanian, Siva K., Deepa Pillai, Hemant Patwardhan and Tianyu Zhao, “Product Placement.” In Oxford Bibliographies in Communication. Ed. Patricia Moy. New York: Oxford University Press, forthcoming.
Background
Deepa Pillai has a Ph.D. in Marketing from Southern Illinois University, Carbondale. She has a bachelor's degree in Engineering and an MBA in Marketing, and worked for sev